First launched in 2009 and still running strong 12 years later is our Sonic Logo for Metro Trains Melbourne which has become affectionately known as the ‘Sound of Melbourne’ Whilst working at FutureBrand Ken Shadbolt and Erminio Putignano (whom now head up Push Collective) threw down the gauntlet to samplify to create an iconic sound that would work across all environments, be distinctive and stand the test of time. We feel we hit that brief, and to celebrate we have made a making of video. Thanks Melbourne, we love you.








Creating the Metro Sonic Logo - samplify