S:amplify have created the musical identity for the long running ABC radio program ‘Life Matters’.
The ABC required something modern that wouldn’t alienate their current listener base but would draw the attention of a younger demographic to add to their wide reaching audience.
We started by creating some chords to suit the genre of Future Bass and then created some modern percussion whilst dialling it down to be non dance floor and radio and VO friendly. The music needed to carry positive and emotional content whilst feeling it was building up to something.
We love what we created, a fusion of orchestral, acoustic and electronic. It seems to be working wonderfully well on the the ABC’s Radio Network Life Matters Program.